”Alice and the team are tapping into the most stable, revenue generating markets within OTC with an improved product offering within an area where new sustainable innovations are desperately needed. Their product will disrupt the current standard of testing and provide women with a superior reliable product. I'm excited to follow their journey and contribute with my global experiences from driving innovation and implementation of new treatment strategies in health care for women”

“The COVID pandemic created a heightened awareness of the amount of plastic waste created by single-use lateral flow diagnostics tests – the same technology that underpins pregnancy tests world-wide. However the drive for digital pregnancy tests, inclusive of disposable electronics, creates a bigger and longer-term problem. The unique Pharmista approach, has the potential to revolutionise and significantly reduce the amount of waste materials generated with the added benefit of being animal-free in origin. I look forward to seeing the technology progress into full commercialisation.”

“In a cluttered market that feels gimmicky, Pharmista brings straightforward answers whenever you need them whilst enhancing an environmental feel-good factor that strongly appeals to the new generation of users”

“I had the pleasure of meeting Alice at the Women’s Health Innovation Summit in Basel, where she introduced me to her solution. Very interesting and very much in line with current sustainability challenges. Looking forward to following their developments”

“The way Pharmista utilizes SARs in a reusable manner is truly exciting. It has a great potential to disrupt not only the home pregnancy market, but the immunoassay market as a whole”

"I believe in Pharmista because it is a brilliant innovation that solves many challenges in one. Pharmista offers a sustainable product from an environmental and social perspective, while the company has developed an economically sustainable business model, both for the customer and the company. It will definitely shake up the rapid test market so I'm keeping my fingers crossed for a successful journey ahead”

“The product is really interesting, especially since we see an increased interest in products that are environmentally friendly. Meds are definitely interested in distributing Pharmistas reusable pregnancy test in the future based on its unique value proposition”

‘‘The invention put forward will have a significant impact in multiple areas while offering important progress in biological, environmental and clinical monitoring where multifunctional and reusable materials are desperately needed. I am excited to have the opportunity to support Alice and Pharmista Technologies in their endeavor ro develop rapid, sensitive and reusable diagnostic tools fit for tracking various biomarkers’’

‘‘Pharmista Technologies is developing an exciteing new solution within the women’s health space, and we are thrilled to support them through our our Venture Lab programme. Besides having a comercially interesting and impactful case, they also have a great team which is fundamental when you are an early-stage startup’